Hey, It Works for Movies. Why not books?

I had read articles a while back about trailers and commercials for books. My thought at the time was that it was a great idea. I had seen a commercial or two but they were brief and for popular authors like James Patterson. I think a well done commercial could really inspire interest in both readers and non-readers. So, all of this because a friend I haven’t heard from in a long time (a fellow librarian and literary fiction fanatic from way back) sent me the following trailer for Peter Carey’s new book, an author we went to see read together when we were at UT.

A few questions: Does this trailer pique your interest in Carey’s new book? Would a video teaser (shown on TV, at the movies, or via e-mail/facebook/etc.) for a book inspire you to read it? Does anyone know of any other trailers for quality books–nonfiction and/or fiction?

BTW, here are some of the articles I remember reading:

Seeking Readers via ‘Book Trailer”. San Francisco Chronicle. 9/18/2006.
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/09/18/BUG7FL4TTE1.DTL

Seen Any Good Books Lately. Newsweek. 5/22/2006
http://www.newsweek.com/id/47714

There were a bunch others from roughly the same period (mostly in library journals or blogs I think). Anyway, I find the idea fascinating.

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